ATTITUDE SURVEY Meaning and
Definition
-
An attitude survey, often referred to as a opinion poll or a perception survey, is a structured and systematic tool used to assess the beliefs, opinions, and attitudes of individuals towards a specific topic or issue. It involves the gathering of data relating to people's opinions, judgments, preferences, and behaviors either through questionnaires, face-to-face interviews, or phone interviews.
The main objective of an attitude survey is to gain insights into how individuals perceive certain subjects, such as products, services, political views, social issues, or customer satisfaction levels. It helps researchers and organizations quantify and understand public sentiment, allowing them to make informed decisions and strategic plans based on real-time data.
The survey typically consists of a series of questions that cover various aspects of the subject under investigation. Closed-ended questions with multiple-choice options or Likert scale statements are commonly used to obtain specific feedback. Additionally, demographic information may be collected to segment and analyze responses based on various characteristics.
The data gathered from an attitude survey is typically analyzed using statistical techniques to identify patterns, trends, and correlations. This information helps organizations gauge public sentiment, measure the effectiveness of any interventions or initiatives, identify areas for improvement, and ultimately make informed decisions.
However, it is important to note that attitude surveys have limitations. Responses may be influenced by social desirability bias, leading to exaggerated or inaccurate answers. Additionally, the interpretation of results requires careful consideration of sample representativeness, sample size, and potential biases that may affect the findings.
Etymology of ATTITUDE SURVEY
The word "attitude" comes from the 17th-century French word "attitude", which means "position or posture of the body". It was derived from the Italian word "attitudine", meaning "fitness or disposition". In the 19th century, "attitude" started being used in psychology to refer to a mental posture or disposition towards something.
The word "survey" comes from the Latin word "supervidere", which means "to look over, to oversee". In the late 15th century, it evolved to "servay", referring to the act of examining land. In the 16th century, "survey" began being used to describe a general inspection or examination of anything.
When combined, "attitude survey" refers to a systematic examination or assessment of individuals' opinions, beliefs, or feelings towards a specific topic or issue.
