PRODUCT RANGE Meaning and
Definition
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Product range refers to the variety or selection of goods or services offered by a particular business or manufacturer. It encompasses the entire collection of products that a company offers to its customers. The term is commonly used in the retail industry, but it can also be applicable to other sectors including manufacturing, hospitality, and e-commerce.
The product range demonstrates the breadth and depth of the company's offerings, representing the different types, models, sizes, and variations of products available for purchase. It includes both core products, which are the primary items that the company specializes in, and complementary products, which are additional items that enhance or complement the core products.
A wide product range is often beneficial for a business as it allows them to cater to different customer preferences, needs, and budgets. The range may span various categories, such as electronics, clothing, beauty products, household goods, or food items. Additionally, a comprehensive product range enables companies to target different market segments and increase their market share.
The product range of a company can evolve over time to adapt to changing consumer demands, technological advancements, and market trends. Companies may expand their product range by introducing new products, discontinuing underperforming ones, or modifying existing products to meet evolving customer expectations. The product range is an essential aspect of a company's overall product strategy and plays a crucial role in attracting and retaining customers, remaining competitive in the market, and achieving business growth.
Common Misspellings for PRODUCT RANGE
- oroduct range
- lroduct range
- -roduct range
- 0roduct range
- peoduct range
- pdoduct range
- pfoduct range
- ptoduct range
- p5oduct range
- p4oduct range
- priduct range
- prkduct range
- prlduct range
- prpduct range
- pr0duct range
- pr9duct range
- prosuct range
- proxuct range
- procuct range
- profuct range
Etymology of PRODUCT RANGE
The word "product" comes from the Latin word "productus", which is the past participle of "producere", meaning "to bring forth" or "to produce". "Range" comes from the Old French "range", derived from the Old High German word "hring" or "hringa", indicating a "circle" or "ring". In the context of "product range", the term refers to the selection or variation of products offered by a company or available within a particular industry.
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